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Get More for Your Advertising Dollars
Imagine it...you run an eye-catching, business-pulling ad in The Champion...an interested reader sees your domain name in the print ad and decides to visit you on-line. While they are at your site, they join your e-mailing list to subscribe to your content-rich e-newsletter. To let them know that they’re subscription has been processed, an automatic responder sends a thank you note from you along with a copy of an information-packed report that your company has prepared for it’s current and prospective customers.
A couple of weeks later, they receive their first copy of your e-newsletter and are excited that someone decided to add value to their life. They can’t wait to do business with you and then they find it, the 15% off coupon that’s an exclusive offer for your e-newsletter subscribers. They redeem their coupon in-person, love their purchase and smile when they see another ad in Atlanta Goodlife. Minutes later they’re at your website buying a gift for a friend...cool.
“Having an integrated and strategic marketing plan helps businesses
pull new customers and build loyalty with existing customers."
Do you know the life-time value of your customers?
leveraging your local business on the Internet. You'll also learn strategies
to turn what you know into products that sell while you're asleep.
